Frick Remains “Open” to Global Audiences Through a Wide Range of Free
Online Programming / Talks, Tours, Conversations, Webinars, and more
The Frick Collection has long been recognized for its expansive online content. In 1998, it was one of the first museums in the United States to offer a virtual tour on its website, and it was also quick to present live-streamed lectures, with more than 250 free talks and symposia available today on frick.org and its YouTube channel.
In response to the 2020 pandemic closure, the institution has remained “open” to a global audience by creating a variety of engaging new content, including two much-lauded weekly video series (“Cocktails with a Curator” and “Travels with a Curator”) as well as interactive education programs, free online visits for school groups, prompts for creative activities from sketching to poetry, and webinars for art historians in search of tools and tips to help further their online research. The institution’s social media channels remain active (and growing), and its blog pages have been reorganized and reinvigorated.
Comments Ian Wardropper, Anna-Maria and Stephen Kellen Director, “These uncertain times have proven difficult for all of us who enjoy visiting museums in person. The Frick rose to the challenge by quickly producing exciting new content that allows us to share the works of art we love so much. We’re excited to extend our outreach to many outside the museum community, an extremely rewarding endeavor involving a wide swath of staff input and expertise, from curators, educators, and librarians to the marketing and digital teams. The response has been amazing, with high viewership and warm public feedback, and new followers worldwide.”
Adds Xavier F. Salomon, Peter Jay Sharp Chief Curator, “This occasion has offered us an opportunity to explore new ways of connecting with many different audiences through virtual conversations, presentations, and activities. The appreciative comments we’ve been receiving have been extremely gratifying, and it’s wonderful to still be able to share the Frick’s glorious art with so many during this stressful time.”
The public may learn more by signing up for the weekly “Frick at Your Fingertips” newsletter and/or by interacting directly with the institution on a range of social media channels.
AAQ Resource: Space(s) Landscape Architecture